Is it time?
The world seems to be plotting against those who like to leave the holiday shopping until late at night. Once Halloween passes, the store will showcase the theme of Santa Claus. The online magazine released a list of “last minute” gifts. The final hype was the Christmas lights in the main shopping area, long before the cold winter.
So it’s in London. The lights along Oxford Street will open on November 6 this year. For those who keep the score, this is 49 days before Christmas. It is also one day ahead of last year.
Quartz has imported the latest data into its Christmas Creep CalculatorTM, which has used cutting-edge artificial intelligence, sophisticated machine learning, and the “Add Trendline” feature in Microsoft Excel to predict the development of the Christmas shopping season on the calendar. in. Look at it:
According to current trends, commercialization will overcome seasonal factors around 2130, when the Christmas shopping season in London will begin in July.
The celebration of the festival shopping season in Oxford Street was close to the beginning of December, but has been steadily changing over the years. In 2011 and 2015, the lights on November 1 lit up, almost breaking the obstacles of October.
Although the United States has Thanksgiving and the European continent has an entry market, the UK lacks a traditional starting point during Christmas. This makes it a fertile ground for retailers to test the extent to which they can promote the spread of Christmas. Next year will be the first Christmas after the official establishment of Brexit, so for the sake of the economy, there may be additional incentive for shoppers to open the wallet as soon as possible.