Max Mara brand was founded in the wake of World War II by Achille Maramotti. This Italian brand is known for its well-crafted classics and pieces with a feel-good factor. Today, as the whole world prepares once more for a reset and rebuild, the heritage fashion house is returning to that philosophy it has held on to. At the Milan Fashion Week show that was held in the courtyard of an ancient art gallery for selected audience, Max Mara’s collection was conceptualized based on three main key concepts: rebirth, renewal and reconstruction. So what does a woman wear to rebuild the world? The answer – a butter-soft cashmere, fluid two-piece suit or cotton maxi dress.
Much like the staunch heroines of the Renaissance, Max Mara women are rebuilding the world to be better than it was before. Max Mara even created an art award dedicated to women to support and promote an art culture.
Below are Max Mara Spring Summer 2021 trend that was rolled out during the Milan Fashion Week.
Still works from home? Dressing up for a Zoom meeting can be a little bit tricky, especially if it is for work and not catching up with friends. Accessories can go a long way in helping you look put together, even if you are only seen from the chest up. This tiny hands-free Max Mara pouch is the only accessory you need to brighten up your zoom meeting. You can be sure that all your valuable items will never be lost.
Sweaters, trenches, coats, tops and jackets were given long flaring sleeves that were slit/slashed sleeves up the inner arm to lend a cape-like sensibility that facilitated movement.
Creative director Ian Griffith also concentrated on the sleeves, which alternated between pagoda to flared kimono and puffed sleeves thanks to playful use of pleating.
Camel is the house’s signature shade but takes on new meaning spliced with brocade and mosaic detailing.
Shower proof clothing took center stage with mackintosh and trenchcoats in pastel shades or the signature camel hue. The utility chic look featured pockets, souped up with drawstrings, and snap fasteners. Although shades of camel, caramel and coffee dominated the runway, but a handful of outfits featured a fresh hit of sky blue.
Have you checked out Max Mara Spring Summer 2021 ad campaign? It featured tops models Anok Yai, Cara Taylor, and Mao Xiaoxing and the ad was captured by fashion photographer Brigitte Niedermair. The models pose on pedestals wearing the latest new season’s looks. You can see Anok wearing a camel coat with cape sleeves, Mao in a safari-inspired twill dress with ruched, off shoulder neckline.
Call this a coat meet cape hybrid.
Cara also models a full-sleeve jacket paired with wide-leg trousers.
Max Mara’s spring styles are gorgeous in a neutral color palette and shine against a grey backdrop. For accessories, an oversized leather clutch in different shades is the key bag of the season.